What is SEO?
SEO includes onsite and offsite components. Onsite SEO is the examination of a website for coding and content issues that may impede the site’s indexing by search engine software robots or make it difficult for site visitors to use. Offsite strategies such as online PR, link development and social media marketing can be infused with SEO principles to help drive traffic back to your website.
Should I hire an agency to perform SEO?
There are many reasons to do so. As stated above time savings and the ability to access a team of experts are good reasons. Also it’s important to note that the online marketing landscape is constantly changing. Many business owners do not have the time or interest in keeping up with these changes. They would rather delegate these responsibilities to an agency and concentrate on their core business.
How do I know if my digital marketing agency is giving me a good return on my investment?
One of the best ways to ensure this is to insist that the agency provide you with a monthly report listing all activities they perform on your behalf. Ask them to customize the report for your needs. Most will gladly do that. Measure your return on investment through tracking the goals you set at the beginning of the campaign and check the milestones each month that are reported to you for progress.
Should social media be done in house or is it okay to hire a company to manage our social media?
From our perspective, hiring an agency to manage your social media is a good idea because it provides you access to a team of professional social marketers that understand the ins and outs of social media and can design a strategy and campaign around your business. In many cases, a full social presence is too much for one person to manage, and with an agency’s expertise, you will have access to social copywriters, graphic designers, account managers, engagement specialists, etc. For some companies, in-house management may make more sense. In that case, you can have a social strategy created and then have our agency train your social manager on how to implement that strategy and integrate the latest techniques and tools to maximize the performance of your campaign.
Why do I need SEO?
Your industry is crowded with competitors, many of whom are employing SEO tactics for their sites. Your customers are having a hard time finding businesses (especially local businesses) to meet their needs. You compete better online and help customers find your site when you employ SEO tactics (keyword research, creation of relevant site content, tagging of images and videos, link development and more).
I’ve let my blog go as I have taken up Twitter and Facebook. Is it necessary to blog anymore?
Actually it’s more important than ever to blog. You can use snippets of your blog posts on Twitter and Facebook and they can help drive traffic to your site. Your blog can become the hub of your social media activity and can benefit from multiple people at your company blogging so the content remains fresh. A digital marketing agency can help you with topic ideas, keyword research, and writing, if you would like to enhance your blog content.
Is a new website a good investment?
Depending on your industry and your current website, the answer is almost always yes. Your business’s website is your most important asset on the Web. Whether you sell products directly from your website, you provide information that is directly relevant to customers making a buying decision, or you gather leads to pursue, your website is the face of your company’s virtual presence.
Why should my company invest in digital marketing and advertising?
Not only are search engines looking for signals that your business is legitimate, your prospects and customers need the assurance that they can trust you. Companies that show up high in the search results confer a feeling of trust to users who will more often click through to these websites.
Digital marketing is comprised of dozens of facets; it would be cost prohibitive to permanently hire all of the experts that an agency provides during a campaign. By working with a digital agency like CSC Interactive, your company gets access to some of the very best digital marketers today at a fraction of what it would cost you to pay full time employees to perform the same tasks. The agency digital marketers provide you with expertise at a reasonable price.
Can I do SEO myself?
Yes you can. There are a number of sites and forums online devoted to DIY search engine optimization. Often companies choose to hire an in-house staff member to perform SEO tasks. It is also common for a company to hire an SEO agency who can work together with the in-house staff person. SEO is a time-consuming endeavor and those who are experienced can usually perform the tasks involved more quickly; thereby saving the client company’s time. Also a digital marketing agency can bring a team of experts to bear on the company’s marketing campaign. That fact alone can prove highly valuable to the client.
Can social media marketing activities be tracked?
Absolutely. Google Analytics now allows for this type of tracking and the goals you set in Google Analytics can be associated with social activity; so you can see which conversions are attributable to social visitors to your site (visitors from Twitter, Facebook, etc.). There are other tools too that you can use to track these types of conversions. The key is to set goals and use these to help measure the impact of your social media marketing.
Does my company need an app?
You should create an app for your company if you can provide value to your customers through it. A unique idea, a necessary utility, a helpful tool, or new and meaningful information are all reasons to develop and launch an app. Through apps, you have unimpeded access to your customers on their mobile phones, and it’s important to design an app that provides exceptional value so they will keep your app.